The majority of U.S retailers are no strangers to rising labor costs. Many cities and states have raised the minimum wage for all associates, some as high as $15 an hour. This is partially in an effort to attract premium talent and keep current employees happy. Starbucks Chief Operating Officer Troy Alstead wrote in a letter to all U.S. employees, "The new rates will ensure we are paying a competitive wage that better positions us to attract and keep the best partners (employees)."