Spark Analytics Blog Grocery and C-Stores Adapt in the Face of Evolving Consumer Values

Consumers have traditionally purchased food based on three values: taste, convenience, and price. According to a report from Deloitte Consulting, new values are coming into play and are changing the dynamics of the food industry. While traditional values are still the main drivers, consumers are becoming increasingly concerned with the overall transparency regarding the origins and processing of their food. This transparency encompasses specific values consumers are interested in, which include health and wellness, safety, social impact, and experience. As these values become more of a disruption, retailers and food service providers are becoming forced to innovate current offerings and strategies-grocery and convenience stores included.