Spark Analytics Blog How Fragmented Data Can Boost Food Service Profits

The more consumers disrupt the food service industry, the more pervasive big data and analytics solutions become. Operators and franchisees are finding that data analytics solutions provide them with insight into how they can drive sales and increase their bottom line. This motivates them to revamp strategies and create customer incentives to maximize profits. There's only one problem: Operators aren't really maximizing big data's potential. They're not using the data to tailor strategies to consumer preferences.