Spear Marketing Group Blog A Lifecycle Approach to Customer Marketing

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyer's stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. However, when a prospect becomes a customer,... Read MoreThe post A Lifecycle Approach to Customer Marketing appeared first on The Point.