Spear Marketing Group Blog The Consumption Gap & What It Means for Your Content Strategy

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine, who use prospect behavior on their buyer engagement platform to measure what they call the "Consumption Gap," the time between when... Read MoreThe post The Consumption Gap & What It Means for Your Content Strategy appeared first on The Point.