Speck Design Blog Retail Flips the Script

Written by Lee Shupp and Gretchen McNeelyWhen consumers can find low prices, almost infinite choice, and fast delivery online, physical retailers have to provide an in-person branded experience that can't be replicated on a computer. As traditional retail faces a shift in consumer spending from brick-and-mortar to online shopping, smart retailers have focused on ways to provide engaging experiences that take shoppers away from a glowing screen. But several leading edge retailers have realized that a great branded experience can also take place OUTSIDE the store. It's the experience that matters - not where it happens.