Spectrum Marketing Companies Blog How to track your direct mail campaign

DIRECT MARKETING CAMPAIGNS How to track your direct mail campaign MEASURING THE IMPACT DIRECT MAIL MARKETING The importance of measurement has grown as channels have diversified and proliferated. With the challenge of cross-channel and cross-device measurement present in the everyday roles of most marketers, the importance of having frameworks and metrics in place - or [...]The post How to track your direct mail campaign appeared first on Spectrum Marketing Companies.