Spiegel Online: Campaign Spotlight: Germany's Respected News Title SPIEGEL Launches Cross-Media Initiative by Serviceplan for New Online Platform

HAMBURG, GERMANY - SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a brand campaign that SPIEGEL has launched throughout Germany. It was conceived by Serviceplan Campaign Hamburg and [...]The post Campaign Spotlight: Germany's Respected News Title SPIEGEL Launches Cross-Media Initiative by Serviceplan for New Online Platform appeared first on adobo Magazine Online.