If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings. The following five Local SEO basics range from super easy to mildly technical. Here's what you need to do.