SpotX Blog Addressable TV in Action
Advertisers' appetite for addressable TV is growing. eMarketer projections show that addressable linear TV spend will increase by 33% in 2021, and ad spend is expected to surpass $3.6 billion in 2022. Advertisers are embracing audience-based buys and the opportunities...The post Addressable TV in Action appeared first on SpotX.
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SpotX is a digital video advertising platform that provides audience planning and content creation services for the media sector.
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