Source: SpotX Blog

SpotX Blog The Flex of Flexibility: How independent agencies can find strong partners

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. Faced with negotiating ownership of CTV as well as identifying how...The post The Flex of Flexibility: How independent agencies can find strong partners appeared first on SpotX.

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