Spring : Amaze acquires Spring and its 5.5 million creator stores

Amaze has acquired Spring for an undisclosed sum. Through the deal, which unites two companies active in the creator economy, Amaze will bolster its leadership team and build "authentic, shoppable experiences" for its customers.In a blog post, Amaze credited CEO Aaron Day for "spearheading" the deal. "This acquisition will accelerate Amaze's ability to enable creator success and monetize their passions," reads the post. "Pairing Spring's 5.5M new creator stores with the leadership team's vast social commerce, merchandising, and marketing experience-hailing from the likes of Adobe, Meta, Roblox, and Walmart-Amaze now has the ability to bring even more value to the creator economy."Visit Tubefilter for more great stories.