Springboard Retail Blog Best Social Media Platforms for Retail Marketing

When you're selling primarily in a brick and mortar shop, the world of online sales and marketing can seem a little foreign. You are, after all, doing business in a defined community in a physical space. What can social media do for you? It is a common mistake for business owners to feel confident that they have their digital bases covered with an attractive website and email list. But social media should not—cannot—be ignored by the retail business community.