Sprout Blog Loyalty Programs Are Broken. Here's What To Do About It.

Consumers love rewards, and they are more loyal to the companies that provide them. That's why loyalty programs are popular among companies and consumers alike, and why they've been around as long as we've been able to earn, save, and spend money. Loyalty programs are so popular with national and global retailers, in fact, that it was estimated as of 2017 that there were approximately 3.8 billion loyalty memberships active worldwide.1