Square 2 Blog Sustainable Marketing Has an Authenticity Issue

Not so long ago, sustainable products were fringe offerings and barely a blip on the radar of mainstream consumers. However, over the last several years as issues like climate change and renewable energy have come to the forefront of public and political discourse, the demand for green products has exploded.Not only do consumers – and especially younger consumers – prefer sustainable brands, but they are willing to pay a premium for them.