Square 2 Blog The 10 Root Causes of Hit-or-Miss Marketing

We recently explored how to tell if you’re doing hit-or-miss marketing. We even shared a quick test to make it easy to determine if you (or some other unwitting folks at your company) are guilty of it.  But discovering that you’re making a misstep is different than knowing why it’s happening. And like G.I. Joe famously said, “Knowing is half the battle.”