Srijan Blog Elevating Digital Experiences: A Deep Dive Guide into Open DXPs

If you have ever seen an ad for a product you searched appear in your browser minutes later, don't be alarmed. It isn't big brother watching. Rather it is most likely an open digital experience platform (DXP) that was behind it. Open DXPs will detect what customers want, assess customer intent and deliver relevant content across multiple touch points precisely at a time when customers are ready to make a purchase.