Srijan Blog The Power of Personalization: How Banks are Tailoring Services to Individual Customers

Banks are gradually recognizing the transformative potential of personalized interactions. A survey by Boston Consultancy Services says a bank with $100 billion in assets could achieve up to $300 million in revenue growth through personalized customer interactions. The adoption of personalization in banking not only enhances the overall customer experience, but also unlocks substantial revenue growth. Banks that are armed with data-driven insights are reshaping their services and products to cater specifically to individual customers. Let's now explore how banks are forging a more tailored and responsive approach to meet individual customer needs via personalization.