Starbucks: Starbucks' CEO wants you to sit and stay awhile. His college coffeehouse could be the answer
In Starbucks (SBUX)' most recent earnings call, CEO Brian Niccol hit on the company's "Back to Starbucks" theme, an effort to return the chain to its roots.Read more...
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Starbucks is a Washington-based multinational firm that owns and operates a chain of coffeehouses serving specialty coffees, cold beverages and sandwiches for individuals.
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