Singapore-based gaming startup Storms announced its strategic partnership with Smartie Pants to bring the "Smartie Pants" ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world. Smartie Pants is an AI-powered solution that allows mobile game developers to increase their eCPM[2] by up to 87% by enabling automated waterfall and bidding optimisation [...] The post Storms to Bring the 'Smartie Pants' Software-As-A-Service Solution to Mobile Game Developers Globally and Help Boost Their Advertising eCPM by Up to 87% appeared first on MarTech Series.