Straight North Blog Does AI-Generated Content Help Or Hurt SEO?

Whether or not we like it, artificial intelligence (AI) is here to stay. How will AI impact SEO? There are benefits and disadvantages to AI-generated content and understanding AI can put you ahead in the SEO game — or set you back. This article will explain what AI-generated content is, discuss how it is used in SEO content creation and present its potential impacts on your SEO performance. What Exactly Is AI-Generated Content? AI- or computed-generated content is produced by software such as ChatGPT that utilizes natural language processing (NLP) and machine learning algorithms to replicate human thinking and generate writing that is similar to natural human language. Free and easy-to-use, AI tools can create all types of content — from social media posts and product descriptions to newsletters and entire articles. They can also brainstorm ideas that we can use to write our own content. Google and AI-Generated Content You may hope to save time and resources by using an AI tool to improve your SEO rankings. AI-generated content produced solely to raise search rankings via keyword placement can result in copy that sounds spammy, i.e., it may have the right keywords but make little sense to the user. Remember, Google prefers high-quality, relevant and reliable content. Obviously, AI-created content developed only for search engines goes against Google’s guidance. If the content makes sense and is helpful to readers, however, then Google says AI-generated content is not an issue. The Pros of Using AI to Generate SEO Content AI can help you create or improve high-quality content by providing ideas for a range of topics. AI can help you quickly and effortlessly create relevant SEO-oriented title tags and meta descriptions. AI can help businesses efficiently optimize SEO content by targeting or refining relevant keywords and phrases. AI helps businesses create a lot of content fast, easily and inexpensively, and this can drive traffic to your website quickly. AI is useful in summarizing topics and generating news stories from existing internet content. The Cons of Using AI to Generate SEO Content Automatically generated content is not unique or original and is unable to provide new perspectives. This is because AI creates content by searching the internet for data and ideas that already exist. By using content straight from the internet, you may unwittingly be plagiarizing others’ ideas or duplicating content on several pages of your website. These infractions may trigger search engine penalties. AI cannot create personalized content that expresses human feelings or emotions. AI content can sound not only spammy, but also robotic and more neutral than a topic demands. Because AI uses content posted on the internet and this content is not always accurate, the result can include errors and misinformation, which may damage your reputation. The content may present information about a topic without providing in-depth knowledge, resulting in content that Google considers to be low quality. Conclusion Should you use AI to generate SEO content, or should you avoid it completely? There is a middle ground, which is what we advocate. AI is a helpful technology that can benefit your business. Go ahead and incorporate it into your business to supplement your overall content writing process. However, be sure to manage it closely to ensure that your SEO content is relevant and useful, and carefully review all AI-generated content prior to publication.