Strategywise Energy Solutions: StrategyWise partners with The Birmingham Zoo to predict attendance patterns

Birmingham-based big data firm StrategyWise has partnered with The Birmingham Zoo to create algorithms based off weather, school calendars and holidays to predict attendance patterns. The leadership team at The Birmingham Zoo said the new analytical insights will allow them make more informed marketing and operational decisions based on anticipated demand. "The Zoo is constantly looking for innovative ways to improve patrons' experience, and I've been wanting to integrate more advanced data-driven...