String Blog Why Now is the Time for Data to Shine for Your Dealership

We're in an amazing era for the car business. Vehicle technology is advancing in leaps and bounds. This is generating a greater need for people to upgrade as safety, connectivity, comfort, and performance are all making huge strides compared to just a couple of years ago.Couple this with an improving economy and increased stability for automobile manufacturers and you have a trend through which most dealers are seeing increases in sales. There's another reason that this is such a special time. Now more than ever, dealers have the ability to truly utilize data in a meaningful way. The days of guessing who to market to, how to market to them, and where to invest in advertising are behind us. All a dealer needs is to know where to look and how to apply the data in a way that forms a cohesive plan of action.