One of the most important workflows any telco can perform is that of bringing a new product to market. New offerings can drive business growth, enhance competitiveness and address evolving demands or expectations of the market. In an industry where technological advancements and customer expectations shift constantly, failing to introduce new or updated offers can even result in loss of market share. Moreover, a new offering can allow telcos to capitalise on emerging technologies or network investments, opening up new revenue streams from those investments. Perhaps most importantly, a new offer can strengthen customer loyalty by being seen to offer innovative services tailored to the evolving needs of consumers.
