Super Graphics Blog Trade Shows 101: How To Make Your Company Look Its Best

Appearance plays a major role in perception, and this holds true across all sectors of business. Trade shows — along with seminars, conferences, community events and similar happenings — won't make or break a business per se. But an unsuccessful showing at such an event is often as detrimental as a positive impression is beneficial. The crux of the matter here is the necessity of standing out, as opposed to blending in among the crowd, stuck with unappealing, gauche graphics and the Pantone