SuperAwesome Trading Limited Blog The Power of Family Co-viewing and the Growing Influence of Pre-schoolers

Afton Thatcher is SuperAwesome’s new Head of Industry for Toys in the US. Historically, brands invested heavily into linear TV ads to reach pre-schoolers – with great success. However, in this new, digital-first era, they’ve had to become more innovative as they bid to keep their brand relevant and visible in a fragmented landscape where […] The post The Power of Family Co-viewing and the Growing Influence of Pre-schoolers appeared first on SuperAwesome.