Supporting Strategies Blog How to Sell During the Pandemic | Supporting Strategies

Ready to increase your sales numbers? In a recent podcast, Steve Schultz shares his tactics for selling bookkeeping and controller services during COVID. How does a company achieve sales success in a challenging market? That was the focus of a recent Sales Game Changers Podcast hosted by Fred Diamond, Co-founder and President of the Institute for Excellence in Sales. Diamond's guest, Supporting Strategies Chief Evangelist and VP of Franchise Development Steve Schultz, said success starts with a simple reality check. "Our goals didn't change," Schultz said of the company's approach during the COVID-19 pandemic, "but our tactics have had to change." Those adjusted tactics include the following …