Source: The Business Journals

Surprise Ride: Nebraska toy company buys D.C. startup with 'Shark Tank' pedigree

Next stop on the Surprise Ride ride: Elkhorn, Nebraska. The D.C.-based startup has been acquired by family-owned educational toy retailer Fat Brain Toys, creating "a major opportunity to build a category leader in the toy subscription space," Surprise Ride CEO Donna Khalife told me Thursday. Surprise Ride sells children's activity kits online that arrive in customers' doorsteps monthly. The deal, which has closed, merges the homegrown D.C. business into the Nebraska company's 300-person...

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Est. Annual Revenue
$100K-5.0M
Est. Employees
1-25
Donna Khalife's photo - Co-Founder & CEO of Surprise Ride

Co-Founder & CEO

Donna Khalife

CEO Approval Rating

82/100

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