Sweetspot Blog A 2017 update to the Marketing Data Technology (MarDaTech) landscape

The whole idea behind the MarDaTech landscape I presented two years ago, was to add a layer of logic to the manner in which different value propositions in Scott Brinker's Marketing Technology ("MarTech") ecosystem were intertwined. Their common denominator had to be a "data flow" in one direction or another, either automated or human-driven. It [...]