T-PRO Solutions Blog How to Manage the Technology Considerations of Trade Promotion

Many companies have grown comfortable with the fact that the processes they are using, and have always been using, are not working to deliver the level of performance they desire.As a result, the trouble of changing seems to outweigh the benefits. Most have a system to track their trade spending, possibly a trade promotion management (TPM) solution, but taking the leap into new technology can come with significant reluctance.