Tapad: Experian acquires Tapad to enhance digital offerings for advertisers, agencies and publishers

Experian announces that it has completed the acquisition of Tapad - a provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian's leading offline identity and marketing data assets. The acquisition will enhance Experian's digital offerings for advertisers, agencies and publishers and particularly for Advanced ... More →The post Experian acquires Tapad to enhance digital offerings for advertisers, agencies and publishers appeared first on Help Net Security.