tapCLIQ Blog Opinion based engagement

Humans are predisposed to give answer when asked a question. On the other hand businesses are constantly trying to find user preference, intent and feedback. Be it when you enter a store or leave a restaurant, you are invariably asked "What are you looking for ?", "Did you like our food or service ?".So, it begs to ask a question that how come giving feedback is still so cumbersome and annoying, even though feedback is so important for businesses and so ingrained in our day-to-day lives.We at tapCLIQ are trying to solve this problem by re imagining feedback into - "less than 5 second experience" - feedback that is distributed over time, delivered at right moments; intelligent in a way that question adapts based on user's previous responses, and very subtly weaved into customer life cycle. Simply put, we have removed all the pretzel logic and made feedback much more consumable.For businesses, we have gone a step further than just collecting feedback. We have created a platform that enables you (our client) to act on that feedback automatically - be it personalizing user's experience on-the-fly, pushing an enticing deal to increase sales,or driving user to new content.Below are some examples of business across industries already benefiting from tapCLIQ's intelligent Opinion based Engagement:Large digital newspaper - mobile website: Increased page-views per visit by 10% for a large digital newspaper. 
National auto brand - ad: Found user preference and intent - whether they want new or used car, want to lease of finance, whether they intend to buy the car in 30-60-90 days.
Game app: Increased customer satisfaction in a growing app by 2x.
Music/Radio app: Got feedback on new feature roll out, acted immediately on the data and reduced bad app store reviews.
Recipes app: found when the audience shops for recipes or ingredients - during lunch, commute or when it's time to cook. Gave the right ads for those ingredients and increased ad revenue too.
Enterprise app for sales reps: Captured real time data immediately after a customer visit. This increased the quality of pipeline and degree of confidence in it. Hospital app: Using a beacon, we were able to prompt new patients (in the lobby) to register and give basic information first before speaking to a person. This saved time and increased the customer satisfaction by 3x.Opinion based engagement is an incredibly effective marketing tool that can help you build relationships throughout customer life cycle.Get your copy of "Guide to using Opinion based engagement for true personalization and marketing"