tapCLIQ Blog Why engaging at moments matter?

Today, mobile user is bombarded with ads and marketing messages across apps and websites. This leads to annoyance, message blindness and in worst cases, a negative impression towards the brand.The days of static user behavior for certain periods of time during the day are gone. Nowadays mobile usage is in bursts where user is looking for something to buy, searching for some information, or just playing a game. All these different actions are filled with some very important moments, moments that are filled with intent and when the user is most receptive.It is imperative for marketers to reach the users with highest contextual relevance at these moments when the user is most receptive in order to influence the user decision, create a positive perception and avoid annoyance.tapCLIQ has created tools that help you capture, predict and contextually target millions of moments. Moments unique to each user.For insights, examples and more...Why engagement at micro-moments matter in mobile marketing?Download PDF