TapInfluence Blog Impact of Influencer Marketing on Consumer Behavior

Consumers are relying on recommendations and reviews from their favorite influencers to decide where to spend their money. Currently, brands are on track to spend billions of dollars on influencer marketing, and with good reason. Insider Intelligence forecasts that companies will spend $6.16 billion in 2023. So what's behind the impact of influencer marketing on consumers? [...]The post Impact of Influencer Marketing on Consumer Behavior appeared first on TapInfluence.