Or: turning conflicting reports into something that resembles insight. Programmatic UA would be easier if data played by the rules. Instead, you get mismatched reports, shifting formats, and column headers that change mood weekly. Your job? Make it all line up. Make it make sense. Ideally before Slack lights up with "hey, quick question..." Let's... View ArticleThe post How to Make App Campaign Data Behave (Sort of) appeared first on Tappx.