Tappx Blog Key factors for boosting User Retention

User retention measures the percentage of users who continue engaging with an app over time. In the performance app marketing industry, retention is typically assessed on Day 1, Day 7, and Day 30, but why does this metric matter so much? In this article, we break down user retention, why it's crucial for long-term success,... View ArticleThe post Key factors for boosting User Retention appeared first on Tappx.