TargetSmart Communications: Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it's never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That's why [...]The post Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers appeared first on MarTechSeries.