TechTarget: Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget's account- and contact-level intent data and permissioned contacts with the ABM capabilities of Demandbase One, this collaboration empowers go-to-market teams to prioritize and engage the [...]The post Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership appeared first on Demand Gen Report.