Tectonic Blog How Travel Companies are using Big Data and Analytics

In today’s hyper-competitive world, hospitality consumers have more choices than ever before. With hundreds of hotel chains and personal property rentals going above and beyond to surprise and delight consumers, their expectations have shifted rapidly. Consumers now expect to be provided with a personalized experience. They expect that hospitality companies know their likes and needs and provide them with an experience based around those likes and needs.The speed with which companies need to