In health care, like in other industries, convenience and accessibility have become drivers for innovation. Take telemedicine - virtual doctor's visits that can happen anywhere and at any time, from a mobile device or laptop, and can expand access to care that, in some instances, helps avoid unnecessary hospitalizations. Kim Jacobs, vice president of consumer innovation for UPMC Health Plan, said nearly 60 percent of UPMC's telemedicine encounters lead to emergency room avoidance. "Telemedicine...