TeleSign Blog Prioritizing trust in 2025: How brands can strengthen customer confidence

Trust has always been a pillar of strong customer relationships. With 62% of consumers stating that trust is critical when choosing to engage with a brand, it is fast becoming a defining factor for consumer engagement and loyalty. At the same time, the digital landscape is becoming more complex, with AI-generated scams and fraud creatingThe post Prioritizing trust in 2025: How brands can strengthen customer confidence appeared first on Telesign.