One of the key ingredients to a customer-centric organization is Purposeful Leadership. To keep an entire company moving in tandem, leaders must articulate and commit to a clear purpose - one that aligns all employees' day-to-day decisions and is more compelling than simply increased profits. What does that look like? This video from Oxford Properties' CEO Michael Turner is a great example of Purposeful Leadership in action (thanks to Roger Pugsley for sharing it with me). As you can see, Turner doesn't just send out emails saying that customer experience is important, he commits his time and energy to making it a reality. Read More ...The post Oxford CEO Demonstrates Purposeful Leadership appeared first on Customer Experience Matters®.