TerrAlign: MapAnything® Acquires TerrAlign® to Optimize Territory Planning and Management for Greater Sales Success

CHARLOTTE, N.C., Dec. 04, 2018 (GLOBE NEWSWIRE) -- MapAnything, the leader in Location-of-Things (LoT) solutions for the enterprise, fresh off a new $42.5M Series C, today announced the acquisition of TerrAlign Group, a leader in sales resource optimization and revenue-based territory design. Details of the transaction were not disclosed. The acquisition demonstrates MapAnything's vision to build the world-leading Location Cloud capable of answering the critical questions that drive sales growth, service efficiency, and customer experience. Through the acquisition, TerrAlign's unique data-driven territory design technology will be integrated with MapAnything's Location-of-Things Platform. The combination represents the most comprehensive territory design solution on the Salesforce® platform and the only Territory Planning solution to combine planning, optimization, and management, with field-level sales execution. "One of the main benefits of a sales performance solution is to increase sales rep performance by aligning territories and compensation to corporate goals," said John Stewart, CEO and co-founder of MapAnything. "Yet none of the major vendors in the SPM space offer any capabilities for the sales rep to execute their job. The combination of TerrAlign's advanced optimization with our Location-of-Things Platform is truly unique in the market."Through the unification of these important technologies, sales leaders will define balanced territories built on opportunity size and account ...Full story available on Benzinga.com