Press Release: The Big Willow : Aberdeen Announces Acquisition of The Big Willow

WALTHAM, Mass., Dec. 6, 2018 /PRNewswire/ -- Aberdeen announced today that it has acquired The Big Willow, the leader in buyer intent data science and intent-targeted digital advertising. Combined, Aberdeen and The Big Willow is now the first company in the market to deliver intent qualified opportunities that include the specific company location of the intent and the target titles with their respective contact information. Clients have immediate access to this unique capability via cost per lead programs, data lake delivery, or data push into their CRM. As part of the transaction, Charlie Tarzian, The Big Willow CEO, is named President and Chief Innovation Officer of Aberdeen and Keith Blackwell is now Aberdeen Chief Operating Officer.read more