The Big Willow Blog B2B First Mover Advantage Using Buyer Intent Data

While a relatively new concept, Buyer Intent Analytics offers a powerful advantage to early identifying a company's Total Active Market. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research. Early identifying opportunities normally hidden during the research phase of the buying journey provides a First Mover Advantage over your competitors. As a proof point, The [...]The post B2B First Mover Advantage Using Buyer Intent Data appeared first on The Big Willow.