The Big Willow Blog Highwaymen on the Buying Journey

In folklore, a "highwayman" is a robber who preys on travelers as they journey on unfamiliar roads. In the online buying journey, the concept is realized anew as fraudulent bad actors consume content, ad placements, clicks and dollars from advertisers. Implemented as bots and crawlers, these bad actors may also skew the analytics and falsely [...]The post Highwaymen on the Buying Journey appeared first on The Big Willow.