Buyer Intent strategies have fueled several start-ups and have attracted several legacy solution providers to claim a buyer intent label on what they were already selling. How do you tell these solutions apart? There are many things to consider. Why Focused Capture is Flawed But first, rule out all of them that take a "focused capture" [...]The post The most important thing to look for in a B2B Buyer Intent solution appeared first on The Big Willow.