I saw an interesting LinkedIn post from Tito Bohrt the other day. He wrote:
Promotions from SDR to AE have slowed down in 2020…. The question is how to you prevent SDR burnout?
I think Tito’s intuition is spot on, but I wondered how much and where the slow down is occurring. So, I ran some numbers.
I started by identifying 14 SaaS companies who:
Have 150+ total employees
Have SDRs (or ADRs, BDRs, etc.)
Promote SDR into AE roles
I ended up with a list of 200 US-based reps who started as SDRs in 2017, 2018, or 2019. 2020 hires won’t yet have the tenure to be captured, so I excluded them from the data. Here’s what I found.