In a step towards enabling responsible waste collection, Coca-Cola India announced the installation of Reverse Vending Machines (RVMs) at key public locations across Puri, Odisha. These RVMs are designed to incentivize plastic bottle collection and recycling through an easy-to-use, tech-enabled experience for citizens. This launch follows a series of collaborative initiatives in the state, including [...]The post Coca-Cola India installs reverse vending machines in Puri to boost plastic recycling appeared first on MediaBrief.