Coca-Cola: Coca-Cola celebrates shared experiences with outdoor ad campaign

The work from David Miami will run throughout April.Coca-Cola is doubling down on personalization with the launch of its latest project, 'Share the Feels.' The out-of-home visuals transform name pairings into unexpected messages that capture the spark of connections between friends.The campaign was born from exploring hundreds of name combinations, each carefully chosen to evoke positive messages that reflect the energy and emotion of people coming together. For instance, Finlay and Rebecca create 'Fire,' Paul, Arthur, and Daisy form 'Party' and Maddie, Craig and Victoria become 'Magic.'Read more here